SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: gain progressively, conserve aggressively, purchase a home, and prepare for retirement. Yet Gen Z is coming close to money with a fresh point of view. As opposed to focusing solely on long-term build-up, this generation is prioritizing b

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